The hottest item on a Momofuku menu lately is not the "bleeding" vegetarian burger, not the amazing birthday cake, and not the slow-cooked pork shoulder either. Lines are forming instead for a limited edition Nike shoe on the menu at Momofuku Fuku, branded with the restaurant logo, and made with collaboration from chef/owner David Chang.
Nike sneaker collabs are the hippest thing since sliced bread, so it was inevitable that Nike would link up with the hippest restaurant group to produce some spicy new streetwear.
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