Watch How Williamsburg's The Bagel Store Creates Their Psychedelic Rainbow Bagel

The Bagel Store in Williamsburg is known for making some pretty innovative bagel flavors, including the amazing Rainbow Bagel.

In this video from producer Jessica Leibowitz for the Gothamist, check out how baker Scot Rossillo and his team creates the colorful bagel.

Baker Scot Rossillo, who opened his first Bagel Store in Williamsburg 15 years ago, has found a way to capture some of that child-like joy with his latest concoction, the Rainbow Bagel. Working out of his Bagel Store location on Williamsburg’s Southside, Rossillo has created something of a phenomenon, one propelled by social media and founded on decades of experience. “These colors do make you happy,” he said while rolling out rainbow dough in his kitchen. Brushed with butter and marbled ROYGBIV-style, the bagels are already multicolored long before they’re put on sale, and working with them every day gives Rossillo “personal therapy.”

via Gothamist

Matt Coneybeare

Matt Coneybeare

Founder, Publisher and Editor-in-Chief

Matt enjoys exploring the City's food scene with his Wife and the outdoors with their three dogs. He is an avid marathon runner, and spends most of his time working from a treadmill desk at home.

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