[WATCH] How ‘The Bomb’ Became NYC’s Most Talked-About Italian Sub

On a quiet street in Astoria, Queens, Sal, Kris & Charlie's Deli stands as a neighborhood institution since 1987. Now owned and operated by brothers Nick and John Gordon, the deli is renowned for its colossal and internet-famous “The Bomb” Italian sub. This massive sandwich features a generous assortment of meats, cheeses, and toppings, including salami, roast beef, turkey, ham, mortadella, pepperoni, American and provolone cheeses, fresh vegetables, and their signature hot and sweet pickled peppers, all served on freshly baked bread. The deli prides itself on its cold-cut-focused menu and family-like atmosphere, with employees like Emiliano and Delfino having worked there for decades. The sandwich's immense popularity has been further amplified by social media, drawing customers from far and wide eager to experience its authentic, overflowing goodness. The store's legacy is deeply tied to its founders, Charlie and Kris Gordon, and even a former employee, Sal Anselmi, whose names adorn the business. The community in Astoria is even planning to name a street after Sal, Kris, and Charlie, recognizing their enduring contribution to the neighborhood.