[WATCH] The Ocky Way: How one NYC deli took over the internet

This video features Rahim Mohamed, better known as "General Ock," the owner of The Ocky Way Gourmet Deli in Red Hook, Brooklyn. He shares his inspiring journey from a challenging youth to becoming a successful deli owner who has captivated millions online. Rahim recounts how he transformed his life through hard work and dedication, choosing business over the streets. The video offers a tour of his vibrant deli, showcasing its unique offerings like custom sandwiches, fresh juices, and delicious cakes. He also reveals the original, smaller space of his deli, which is now being converted into a podcast studio. Rahim discusses how his creative, over-the-top sandwich creations and engaging personality, particularly through a viral video of a bacon, egg, and cheese on a honey bun, propelled his deli into global internet fame, attracting celebrities like Ed Sheeran and Kai Cenat. He emphasizes the importance of positivity, belief in God, and spreading good messages through his platform, making a name for himself "The Ocky Way."