George Calude introduced demonstrated his invention at the Paris motor show in 1910 which was about advanced neon lights, these neon lights were mainly used in advertising. The neon lights were invented three decades earlier, but business owner didn’t show their interest. Claude’s company was creating huge amounts of neon as a waste product of its core business, liquefying air, and it was this supply of neon that kicked off the age of the neon sign. With his patents, Claude had a monopoly on neon sign production.
Check out this collection on Neon lights in Midtown Manhattan and Times Square in the 1940s and 1950s, captured by photographer Andreas Feininger.
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