Mashable recently published a great little collection of vintage photographs from the 1940's and 1950's showing the City illuminated in neon lights, the pinnacle of advertising technology back in those days.
Relatively cheap and far classier and attention grabbing than normal lights, Times Square was one of the first areas in the City to widely adopt them, but the lights eventually spread all around to all corners of the City.
Check out the full article for more photos and a little history on them.
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