Kith Opens the City's First Dedicated Cereal Bar in Brooklyn

New York has its first dedicated cereal bar. The small white-tiled alcove left of the entrance to the renovated Kith clothing and sneaker store in Brooklyn has 24 cereal varieties, with toppings. The cereals come packaged in single-serving Mylar bags that fit into small shoe boxes, from which the cereal can be eaten. The boxes are designed by sports figures — Andre Agassi has done the first one. There is no salad-bar-style display because the owner Ronnie Fieg does not like food out in the open. Milk, coffee and cereal-flavored soft-serve are also sold. Mr. Fieg says he has been obsessed with cereal since he was a teenager, mainly because he was not allowed to have sweet ones.

Matt Coneybeare

Matt Coneybeare

Founder, Publisher and Editor-in-Chief

Matt enjoys exploring the City's food scene with his Wife and the outdoors with their three dogs. He is an avid marathon runner, and spends most of his time working from a treadmill desk at home.

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