Cereal giant Kellogg's is opening a fancy all-cereal café in Times Square this weekend, with the price of a bowl-on-the-go costing more than a full box.
In this video from CNN Money, watch as Kellogg's partner Sandra Di Capua explains why people will still buy cereal from a store instead of eating at home.
The cafe, called Kellogg's NYC, launches on July 1 in the heart of Times Square. It will be the brand's first-ever permanent restaurant. The menu features 10 items, priced between $6 and $8, made from cereals like Raisin Bran, Special K and Froot Loops.
via CNN Money
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