First Look Inside Kellogg's Brand New Cereal Bar in Times Square

(Video: Max Scheidhauer for Viewing NYC. Music: Joakim Karud)

Kellogg's just opened its first permanent Cereal Café just off of Times Square on Broadway and 49th.

The menu has unique cereal dishes created by Milk Bar's Christina Tosi such as the "Corny Blues" which has Corn Pops, blueberry jam, lemon zest, and a pinch of salt. Other signature dishes on the menu include thyme, pistachio, ground coffee, and other unexpected flavor components.

All bowls or cereal can paired with locally sourced milk from Five Acre Farms, or with soft serve ice cream from Blue Marble Ice Cream.

Once ordered, the bowls come out of the kitchen in specially designed lockers, a unique delivery system which keeps things organized without names or receipt checking.

Pricing starts at $3.50 for something basic, and go up to $7.50 for a signature bowl created by Tosi. Kellogg's NYC is open from 7am to 11pm, seven days a week.

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