Times Square’s Midnight Moment is an art initiative by Times Square Arts in which all of the billboards in Times Square synchronize to show an audio/visual art piece at exactly 11:57pm everyday for 3 minutes.
Botanic is an animation consisting of flowering condolence plants floating inside a cubic framework. The flowers are blown by an unseen force, causing the plants to collide with each other and the edges of the frame. With each collision, they break apart into a collection of seeds, twigs, leaves and petals. The animations loop forward and back, transitioning between breaking apart and coming back together. By placing the animations on multiple screens in Times Square, the container of the video expands to the space of the city, where the imagery of nature contrasts against the man-made architecture.
Check out the announcement page for more on Botanic.