Times Square’s Midnight Moment is an art initiative by Times Square Arts in which all of the billboards in Times Square synchronize to show an audio/visual art piece at exactly 11:57pm everyday for 3 minutes.
This month’s Midnight Moment is the Peter Fischli and David Weiss film “Büsi” which features an extreme closeup of cute cat drinking milk.
Artist Peter Fischli said, “Büsi was not made as a discussion about kitsch. There was just something super-nice about this cat that we were attracted to. . . . We were on holiday in separate places when the original invitation to put a work on the giant screen in Times Square came. But independently, we both had the same idea: why don’t we show the video with the cat? To do something that’s more spectacular than what’s going on in Times Square would be impossible. We wanted to do something very simple and quiet: it was a logical step for us.”
Check out the announcement page for more on Büsi (Kitty).