As we mentioned previously, the city-block wide billboard in Times Square is now operational, wowing tourists and locals alike. The display is
a full city block. It’s 80 feet tall, 330 feet wide, 25,000 square feet. It’s the size of a football field.
With a size that big, the advertising fees are not cheap. Harry Coghlan, president and general manager of Clear Channel Outdoor, New York, says
We’re here in the middle of Times Square, the world’s town square and you have to go big if you want to get noticed. If you look at it, it’s the most beautiful display here in the square. It’s the biggest in the square. The biggest digital advertisement display in the world. As a result it commands a premium price point.