All throughout May, for three glorious minutes between 11:57pm and midnight, Times Square will not show any digital ads at all.
Instead, the Andy Warhol screen tests from the 1960's will be plastered on all digital bill boards in the square, surrounding the otherwise clueless tourists with a bit of vintage New York City art.
Famous 1960’s Andy Warhol Screen Tests of Bob Dylan, Allen Ginsberg, Lou Reed, Harry Smith and Edie Sedgwick, among others made in his studio, the Silver Factory, will be shown publicly for the first time on Times Square’s electronic billboards from 11:57 pm to midnight each night in May.
Warhol made about 500 of these videos featuring celebrities, musicians, artists and friends, though the ones chosen for the square are of Rufus Collins, Walter Dainwood, Bob Dylan, Allen Ginsberg, Donyale Luna, Nico, Jim Rosenquist, Edie Sedgwick, Harry Smith and, as shown in the video above, Lou Reed.
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