Times Square's Midnight Moment is an art initiative by Times Square Arts in which all of the billboards in Times Square synchronize to show an audio/visual art piece at exactly 11:57pm everyday for 3 minutes. This month's Midnight Moment is Applause from Los Angeles-based photographer and filmmaker Alex Prager.
This eerily endless loop gives the Times Square audience a performer’s viewpoint, with their very own round of applause.
Check out the announcement page for more info on Applause.
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