Detailed Process of Replacing Letters on the Iconic Essex House Sign on Central Park South

The large, red letters on Midtown's Essex House have been visible from Central Park since the 1930s.

In this video from Switch Media, watch as the team from American Signcrafters explains how they replaced the old copper letters with new aluminum ones.

An energetic showpiece done for American Signcrafters, spotlighting their work done for Essex House in Manhattan. The team was able to safely remove the old, crumbling letters and replace them with brand new long-lasting material.

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