[WATCH] How This Black-Owned Brooklyn Bakery Quadrupled Sales In A Year

Meet Jatee Kearsley, the owner and pastry chef of Je T'aime Patisserie in Bed-Stuy, Brooklyn. A self-taught baker who learned from YouTube and years of industry experience, Jatee built her business with a mission to make high-quality French desserts accessible to everyone, including customers who use EBT. After initially losing money, her bakery experienced a massive surge in popularity after a video about her business went viral, quadrupling her sales in a year. Despite the high ingredient costs, steep New York City rent, and the intense pressure that came with sudden success, Jatee remains dedicated to prioritizing community over profits, emphasizing the importance of providing fresh, high-quality pastries to her neighborhood.