[WATCH] Here's How Baked By Melissa Became A Mini Cupcake Empire in New York City

With 14 locations across Manhattan, Brooklyn, Long Island and New Jersey, Baked by Melissa grew from a tiny tiny-apartment catering business to a mini-empire in just ten years. Learn how founder Melissa Ben-Ishay did it in this short video from our friends at Insider.

Baked by Melissa is a New York based company, founded by New Jersey native and millennial, Melissa Ben-Ishay. The company is known for making tasty bite-sized cupcakes. Melissa's friends always knew her for her tie-dye cupcakes, so when she was fired from her job 10 years ago, she turned her love for baking into a business.

via Insider

Matt Coneybeare

Matt Coneybeare

Editor in Chief

Matt enjoys exploring the City's food scene with his Wife and the outdoors with their dog. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.

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