[VIDEO] Four Generations of Seltzer Men at This Brooklyn Distributer, the Last of Its Kind

It may be a holdout from the past, but the once-dying seltzer water business is making a comeback here in New York City. In this video from Bon Appétit's great I Got a Guy series, see how the 4th-generation owner of Brooklyn-based seltzer shop Brooklyn Seltzer Boys, pivoted from home-delivery to supplying juice stands and cocktail bars around the City with delicious seltzer water.

A century ago, New Yorkers got their fizzy water from the thousands of seltzer men that delivered to the five boroughs. Alex Gomberg is a fourth generation seltzer man and, as Brooklyn's youngest, he's trying to keep the business alive.

Matt Coneybeare

Matt Coneybeare

Editor in Chief

Matt enjoys exploring the City's with his partner and son. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.

Something wrong with this post? Let us know!

Brought To You By…