The Noble Experiment was established in 2012 with the goal of bringing the timeless tradition of rum distilling back to New York City.
In this video from Zagat, editor Billy Lyons went to The Noble Experiment's new in-house bar, the Daiquiri Shack (a.k.a. Daq Shack), to get a first hand look.
The Noble Experiment is leading the rum revival in Bushwick by concentrating on classic cocktails like the daiquiri.
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