Scratch and Sniff Subway Posters Seek to Shame MTA's Dirty Stations

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If you smell something, smell something else.

Graphic designer Angela Kim is fed up with the MTA’s dirty stations and tracks. To raise awareness on how the prices keep going up, but cleaning frequency keep going down, she created these scratch-and-sniff posters to engage straphangers and give them something more pleasant to smell.

New York is well known for its dirty subway stations. MTA raises subway fare every few years, but doesn’t seem to provide better service. The idea was to post “take one” flyers for straphangers to learn about the MTA problems by stimulating their sense of smell.

Matt Coneybeare

Matt Coneybeare

Founder, Publisher and Editor-in-Chief

Matt enjoys exploring the City's food scene with his Wife and the outdoors with their three dogs. He is an avid marathon runner, and spends most of his time working from a treadmill desk at home.

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