Graphic designer Angela Kim is fed up with the MTA’s dirty stations and tracks. To raise awareness on how the prices keep going up, but cleaning frequency keep going down, she created these scratch-and-sniff posters to engage straphangers and give them something more pleasant to smell.
New York is well known for its dirty subway stations. MTA raises subway fare every few years, but doesn’t seem to provide better service. The idea was to post “take one” flyers for straphangers to learn about the MTA problems by stimulating their sense of smell.