Meet Angela Kim, the Brains Behind the Scratch-N-Sniff Subway Posters Around NYC

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If you smell something, smell something else.

Graphic designer Angela Kim is fed up with the MTA’s dirty stations and tracks. To raise awareness on how the prices keep going up, but cleaning frequency keep going down, she created these scratch-and-sniff posters to engage straphangers and give them something more pleasant to smell.

In this video from NYU Tonight’s Caitie Hawthorne, hear all about the campaign from Angela Kim and straphangers in the subway stations.

School of Visual Arts student, Angela Kim, posts scratch-n-sniff flyers around New York City subway stations.

Matt Coneybeare

Matt Coneybeare

Founder, Publisher and Editor-in-Chief

Matt enjoys exploring the City's food scene with his Wife and the outdoors with their three dogs. He is an avid marathon runner, and spends most of his time working from a treadmill desk at home.

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