Huge Digital Billboard in Times Square Covers an Entire City Block

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A test of the largest high-definition digital display, on Broadway from 45th Street to 46th Street.

In the least shocking news of the day, a new billboard is going up in Times Square. What makes this billboard interesting, however, is that it is a city-block wide, making it the largest and most expensive HD screen in the square by far. The new sign stretches from 45th to 46th on Broadway, and costs $2.5 million for 1 month worth of advertising.

If you dare to enter the City’s most densely packed tourist zone, you can see the jaw-dropping billboard in person starting this Tuesday, November 18th.

via New York Times

Matt Coneybeare

Matt Coneybeare

Founder, Publisher and Editor-in-Chief

Matt enjoys exploring the City's food scene with his Wife and the outdoors with their three dogs. He is an avid marathon runner, and spends most of his time working from a treadmill desk at home.

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