Our friends at Quartz published an interesting article and video in which Alexander Tochilovsky, an adjunct professor of design and typography at The Cooper Union School of Art, analyzes logos, street signs, letters and numbers around Fort Greene, Brooklyn in order to infer their history.
A trained graphic designer, Tochilovsky has been keenly observing the letters on commercial signs, billboards, building names, house numbers, mailboxes, and even manhole covers during his regular walks in Brooklyn, New York, where he lives, and when he travels to other countries. “When I walk around any city, I usually start looking at signs,” says Tochilovsky who was born in the city of Odessa (now Urkaine). “I start reading the city and I start to get an understanding of what goes on there.”
Check out the full article to read more about Tochilovsky and typographic clues around the City.
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