Animated Font Created for the NYC Heritage Ball Has Glyphs That Expand and Retract

New York designer Natasha Jen recently created this sweet fontface called Herita-Geo, inspired by and designed for the NYC Heritage Ball, that includes letters and numbers that expand and contract in order to auto justify the line length in a cool animated way.

Expanding and contracting, the typography visually echoes the way buildings and structures adapt to fill available area, especially in cities and urban environments.

Check out the design page to learn more about the fontface and the design approaches behind it.

Herita-Geo Fontface
Herita-Geo Fontface
Photo: Pentagram
Herita-Geo Fontface
Herita-Geo Fontface
Photo: Pentagram
Herita-Geo Fontface
Herita-Geo Fontface
Photo: Pentagram
Herita-Geo Fontface
Herita-Geo Fontface
Photo: Pentagram

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