Hip Hop Public Health uses music as the message and popular artists as messengers to reach economically disadvantaged elementary school aged children with an innovative array of media tools designed to improve health literacy and foster positive behaviors. We not only effectively engage children in this process, we also empower them to influence parental knowledge and parental health behaviors through “pester power”, “purchase influence” and other child mediation techniques.
Through their Hip Hip Health children's portal and live performances, children all around the New York City are learning how to be healthier and make healthy food choices.
In this video from NationSwell, watch as some legendary rappers drop knowledge on some unsuspecting kids in The Bronx.
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