Harry & Ida's, a New Old-Timey Deli in Alphabet City

Harry & Ida's Meat and Supply Co. is a new addition to Alphabet City, but is designed to look and feel like it has been in the neighborhood for decades, offering classic deli-cuisine like house-smoked pastrami and bluefish sandwiches.

In this video from the Village Voice, meet the owners, tour the kitchen and learn about the menu at Harry & Ida's.

"They've made it seem pretty old-timey, like it's been here forever, but I know better," says a customer at Harry & Ida's, a new deli opened by Chef Will Horowitz and his sister Julie Horowitz on the corner of Avenue A & 12th Street in the East Village. "We're doing a lot of innovative things but nothing we're doing is truly new," says Will Horowitz. The store is a homage to Horowitz's great-grandparents, bringing old family recipes to the East Village. From smoked pastrami and blue fish to homemade jam, Harry & Ida's brings all sorts of local and homemade items to take you back to "old school" traditions, say the Horowitz siblings, who also own the nearby Ducks Eatery.

Matt Coneybeare

Matt Coneybeare

Editor in Chief

Matt enjoys exploring the City's with his partner and son. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.

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