Drybar is a national chain of pseudo-salons that works a little differently from traditional spots in that they don't offer cuts, styling, coloring or anything else other than blowouts. Most people prefer to have others blow out their hair, and now they are making it even easier for you to be lazy through their on-demand blowouts you can book through an App.
To promote the app, Drybar is driving around massive yellow blowdryers around the City and giving you a chance to win a free blowout.
If you spot it in the wild, snap an Instagram with the hashtags #DryontheFly and #Sweepstakes to be entered for one of five daily giveaways (valued at $75; check out the full rules here). And next time, let's hope it'll work as a roving air conditioner, too.
Book an on-demand blowout from Drybar through their free iPhone App
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