At first glance, knit-goods clothing company Wooln may seem like your average cookie-cutter, hand-made shop that has been popping up all around Brooklyn in recent years. The story behind those hand-made products is much more compelling.
In this video from BRIC TV, see how Wooln is connecting with local seniors for a mutually beneficial arrangement.
Wooln has an unusual business model: it hires mostly retired women–plus so far, one man–to do the knitting. Faustine Badrichani and Margaux, founder of Wooln, handle the business end while a group of the elderly get a chance to earn extra income doing something they’d probably be doing anyway.