At first glance, knit-goods clothing company Wooln may seem like your average cookie-cutter, hand-made shop that has been popping up all around Brooklyn in recent years. The story behind those hand-made products is much more compelling.
In this video from BRIC TV, see how Wooln is connecting with local seniors for a mutually beneficial arrangement.
Wooln has an unusual business model: it hires mostly retired women--plus so far, one man--to do the knitting. Faustine Badrichani and Margaux, founder of Wooln, handle the business end while a group of the elderly get a chance to earn extra income doing something they'd probably be doing anyway.
Matt Coneybeare
Editor in Chief
Matt enjoys exploring the City's with his partner and son. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.
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