Comedy group Improv Everywhere recently pulled off a great stunt where they transformed on of the New York City subway's all-glass elevators into a fake Apple Store, complete with a block full of line-sitters, a dozen employees, fake news reporters and more.
For our latest mission, we turned the 23rd Street 6-train elevator into New York’s newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.
Check out the accompanying article for a full recap and behind-the-scenes photos.
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