Comedy group Improv Everywhere recently pulled off a great stunt where they transformed on of the New York City subway's all-glass elevators into a fake Apple Store, complete with a block full of line-sitters, a dozen employees, fake news reporters and more.
For our latest mission, we turned the 23rd Street 6-train elevator into New York’s newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.
Check out the accompanying article for a full recap and behind-the-scenes photos.
Matt Coneybeare
Editor in Chief
Matt enjoys exploring the City's with his partner and son. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.
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