[WATCH] Check Out The Purple Soft-Serve at This Chinatown Ice Cream Shop

Soft Swerve is a new ice cream shop on Allen street in Chinatown that is quickly becoming the next Instagram-worthy dessert venue with their purple soft serve ice cream! The coloring is all natural, made with ube, a yam from the Philippines. In this video from our friends at Insider, see what it's all about.

via Insider

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