[WATCH] Check Out The Purple Soft-Serve at This Chinatown Ice Cream Shop

Soft Swerve is a new ice cream shop on Allen street in Chinatown that is quickly becoming the next Instagram-worthy dessert venue with their purple soft serve ice cream! The coloring is all natural, made with ube, a yam from the Philippines. In this video from our friends at Insider, see what it's all about.

via Insider

Matt Coneybeare

Matt Coneybeare

Editor in Chief

Matt enjoys exploring the City's food scene with his Wife and the outdoors with their dog. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.

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