Well, it was on Saturday at least. Pix 11 reports:
An electronic billboard was on fire in Times Square Saturday afternoon, according to fire officials and multiple videos posted on Twitter by users in the area. The fire, which started around 3 p.m. Saturday, was under control by 6 p.m., the FDNY said. The sign covers about four floors of the building at 3 Times Square, also known as the Thomson Reuters building. Flames did not spread beyond the sign, authorities said. The sign was "de-energized" after 80 firefighters responded to the building, the spokesperson said. It's unclear what caused the fire.
via Pix 11
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