If you are not a designer, you may not know the name of Milton Glaser, but I guarantee you have seen his work. Perhaps the most famous design he did was the ubiquitous “I ♥ NY” logo adopted by the City of New York in 1977 as the official marketing campaign for the City. It has been printed on countless t-shirts, mugs, bumper stickers and is an instant purchase for any visiting tourist and many locals alike.
In this video for the New York Times Style Magazine, Glaser talks about his background, much of his early work, his legacy, and the impact of design on society.
The iconic designer Milton Glaser describes the birth of his now-ubiquitous “I ♥ NY” logo and the early days of New York Magazine.