Sneak Peek Into the New Williamsburg Apple Store

The first Brooklyn Apple Store is located in the neighborhood of Williamsburg.

The structure looks very similar to the warehouse that sat here previously, but the building was actually rebuilt from the ground up.

Industrial lights and wooden ceilings keep the vintage warehouse look and feel.

The central part of the store is taken up with a "forum" seating area.

Apple says the wooden cubes are for customers and community members to gather.

The forum area is dominated by a giant 6K-resolution screen.

The giant screen and communal seating are at the far end of the main show floor.

Customer seating is a series of wooden cubes.

The walls are called "avenues" and are divided into themed sections.

Apple says the avenue design should evoke the feeling of walking by neighborhood storefronts.

The new Williamsburg Apple Store is set for a grand opening on July 30th at 10 a.m. To get a sneak peek into what you might see, check out this gallery from CNET.

The interior of the Williamsburg store boasts four of Apple's recently debuted new design elements, including a boardroom where small businesses can learn about Apple products and an open-concept forum area in the middle of the store for presentations. The company tried to marry the new design features with the natural feel of Williamsburg, so the facade of the building looks almost exactly as it did before Apple came to town.

Read the full article for more on the new Apple Store in Williamsburg.

via CNET

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Apple Store

940 Madison Avenue, New York, NY 10021
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Joshua Mu

Contributing Writer

When he is not attempting to hustle the hustlers of Central Park, Joshua enjoys exploring the depths of what New York has to offer. He one day hopes to pilot a drone without immediately crashing it.

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