Back in 1930, while the Waldorf Astoria Hotel was under construction at 301 Park Avenue, the hotel wanted to find a way to show the world how exceptional their service was. They devised a publicity stunt in which restaurant wait staff ascended to the unfinished upper levels of the skyscraper, way above Midtown Manhattan, to serve steel workers full-service meals. This silent video above shows the planning of the stunt:

Tilt down shot of construction work at New York City's Waldorf-Astoria hotel, in 1930. Chief Oscar of the Waldorf stands in center of group of his waiters and gives them instructions for serving "workers in the sky".

And here is one of the amazing vintage photographs which show how it turned out:

In the era of online-shopping and mass mall-closures, it's hard to believe that there are malls that continue to expand, such as the Staten Island Mall in New Springville. In this video from the Staten Island Advance, watch as senior general manager James Easley of Staten explains their new "Food District" expansion.

A major milestone in the Staten Island Mall redevelopment will happen on Thursday when the public will get a chance to access areas that have been under construction for more than two years. [… Here's] an exclusive sneak peek of the soon-to-be-open areas -- including a brand new wing, public plaza, front entrance, and the area that will house the "Food District

Informed by comprehensive market research, "Signs" is New York City's newest Vision Zero public awareness campaign. "Signs" acknowledges the complexities of driving in a busy urban environment, while recognizing that simple behaviors can ultimately save lives. Learn more at nyc.gov/visionzero.