New 46-Story Times Square Building Completely Covered in LEDs Will Make World's-Largest Billboard

TSX Broadway
TSX Broadway
Photo: TSX Broadway

TSX Broadway is a planned 46-story building on the corner of 47th St and Broadway in Times Square that will have a facade embedded with LED lights, potentially making it the world's largest billboard. Amongst other more traditional screens and billboards near the bottom of the building, the embedded LEDs will allow animations and scenes to run the entire length of the building, something not currently offered on any existing building in Times Square.

TSX Broadway is destined to become the largest billboard the world may have ever seen. The mixed-use project developed by L&L Holding Company, Fortress Investment Group and Maefield Development also contains a landmarked theater and, once completed in 2023, will have a permanent stage facing out to Times Square, along with a 669-key hotel and 75,000 square feet of retail.

Check out this video from Real Deal Magazine to learn more about the building and its LED-embedded facade.

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