Kickstarter Looking to Create a Real Pop-up Forest in Times Square

Brooklyn based Marielle Anzelone is an urban botanist looking to preserve the floristic integrity of the City. She regularly writes as a opinion columnist with the New York Times, the Huffington Post and other widespread newspapers.

Her latest project is called PopUP Forest and seeks to draw attention to the 12% of New York City that is made of forests, marshes and meadows, the largest percentage of any large city in the nation.

PopUP Forest: Times Square will give visitors an immersive natural area experience in the most un-natural place on the planet. We will transform a public plaza in Times Square into a large-scale, temporary installation. Imagine walking through the heart of Manhattan surrounded by towering trees and blooming wildflowers with mosses and ferns underfoot. Street sounds are muffled and replaced with wildlife calls streamed in from nearby woods.

The project hopes to be funded in part by a Kickstarter campaign with a modest $25k goal. As of this writing, about $1.5k has been been funded with over a month left to go.

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