Some say the balloons are the highlight of the parade. With the largest balloons measuring 5 or 6 stories tall, they sure do make a statement. Snoopy, a well-loved character, has been in 38 parades, more than any other character. Each balloon requires 50 to 90 volunteer handlers and uses 300,000 to 700,000 cubic feet of helium. The minimum helium cost is $510,000, and notably, Macy’s is the world’s second-largest consumer of helium, trailing only the U.S. government.
Check out the accompanying article for more details and data sources.
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