Comedy group Improv Everywhere recently pulled off a great heartwarming holiday stunt in which they setup a booth in Manhattan's Big Screen Plaza where people could instantly write real greeting cards to each other. The catch is that as they wrote the cards, a special sensor read and displayed their handwritten message on a giant screen above the plaza.
For our latest mission, we created a custom-built set that allowed random New Yorkers to instantly deliver a card and light up someone’s holiday. Participants were surprised as Christmas lights lit up the plaza and their message was displayed on a 30-foot wide screen above. This project is a collaboration with Hallmark, who provided us with an assortment of Hallmark Signature Cards for the project.
Check out the full recap for more on the event, and to see behind-the-scenes photos and videos of how it was all setup.
Matt Coneybeare
Editor in Chief
Matt enjoys exploring the City's with his partner and son. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.
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