The Psychology Behind Why New Yorkers Wait Hours for One of Black Tap's Crazy Milkshakes

A couple of weeks ago we told you all about the insane foot-tall milkshakes that are blowing up in the over-the-top NYC dessert world.

SoHo burger joint Black Tap Craft Burgers & Beer is behind the milkshakes, and in this video from Zagat, watch as a psychologist explains why New Yorkers are willing to wait in line for hours to get one.

Are these people legitimately crazy or is there a real psychological reward involved when waiting in line? Zagat editor Billy Lyons decided to find out for himself with the help of Dr. Gail Saltz, a Clinical Associate Professor of Psychiatry. Are lines a waste of time, or do they actually help make the experience better?

via Zagat

Matt Coneybeare

Matt Coneybeare

Founder, Publisher and Editor-in-Chief

Matt enjoys exploring the City's food scene with his Wife and the outdoors with their three dogs. He is an avid marathon runner, and spends most of his time working from a treadmill desk at home.

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