New York-based rapper Prince Harvey used Apple’s Soho Store display computers five days a week for four straight months, so he could record a full length album. Talk about dedication.
Harvey explained that he was forced to drastic measures such as these after one of his computers broke down and the other was stolen.
I realized I needed to step everything up to, like, maximum intensity—as far as motivation and desire [to complete the album] goes.
The Apple Store in Soho is an artists’s hub; home to the podcast series Meet the Filmmaker and Meet the Musician. Apple has also hosted concerts there in the past including Maroon 5 and Linkin Park in 2008.