Advertising Agency OUTFRONT MEDIA has recently announced a partnership with the MTA that will install over 50,000 digital video advertising screen on the New York City subway, station platforms, buses, bus stops, and more locations citywide over the next few years.
Working together with the MTA, OUTFRONT Media will deploy over 50,000 cutting edge digital displays across the vast MTA transit system. Following the execution of definitive agreements, OUTFRONT's Liveboard digital displays will be installed on a rolling basis over a number of years commencing in 2018. This transformative project will be the largest deployment of digital media in a transit environment anywhere and will create a ubiquitous real-time customer communications and advertising platform that will reach MTA customers throughout their journeys.
One one hand, as a straphanger, this bombardment of video ads will definitely be a downer on your daily commute. But on the other hand, more advertising space will allow the MTA to generate more revenue, helping to keep fare-increases at bay. What do you think about the digital ad screens?
