[WATCH] The Brooklyn Seltzer Boys are Keeping a Classic New York City Tradition Alive

In this recent episode of the excellent The Dig series from CBS New York, watch as host Elle McLogan checks out the Brooklyn Selzer Boys, a local shop that is helping to keep a New York City tradition alive.

Alex Gomberg's great-grandfather passed his business down to his son, son's sons, and son's son's son.

Viewing NYC Shirts, Bags, Mugs, and More

We may be biased, but we think the Viewing NYC logo is pretty cool. If you agree, check out hundreds of fully customizable items from the Viewing NYC online shop such as t-shirts, tote-bags, mugs, phone cases, and more. We offer items with the full logo and site name, or just items with the "eye" logo. You can even change the color or positioning of the logo on the items! Check them out!