A Profile of Joe McDade, the Down to Earth Bike Mechanic Posted on the Williamsburg Bridge

Samuel Marx, an assistant producer at advertising firm Kirshenbaum Bond Senecal + Partners made this interesting profile piece about Brooklyn local Joe McDade, the friendly, bearded bike mechanic that fixes bikes for tips on the Williamsburg Bridge. McDade has been living simply for the past few decades, only trying to earn as much as he needs for food and shelter, and not getting caught up in material objects.

I view bike mechanic as a trade, but it's not really, completely my identity. You know, like people say "I'm a doctor", or I'm not, yeah, I'm not quite that with bike mechanic. I'm kind of at a crossroads really, I've been sort of like, living kind of like a monk, like a traveling monk, for almost 20 years, and I really loved it. It's been a really rich life, but I'm not sure, I've been debating if I want to keep doing it, or if I want to like, sort of do something more mainstream. I don't know, I don't know.

via reddit

Matt Coneybeare

Matt Coneybeare

Editor in Chief

Matt enjoys exploring the City's with his partner and son. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.

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