A Pause in the City That Never Sleeps is a new video art installation in Times Square that is presented across several of the massive billboards simultaneously. The premise is simple: will a closeup of a man yawning on all screens at once will prompt you to pause and contagiously yawn yourself, or will you remain unaffected?
A continuous yawn is projected repeatedly in Times Square. Advertising screens fill with an omnipresent head looking down from the skies, yawning amongst the commercial vibrancy. A contagion of yawns begins, defiantly resisting the epicenter of New York’s constant sensory overload. After some time, the masses disperse, unconsciously continuing to carry with them the infectious message.
The installation is presented between 11:57 PM and Midnight in Times Square until January 31st. Could you resist yawning?
via Rex Features