Ride sharing company Lyft has just finalized a deal to purchase Motivate, the bike share parent company that owns and operates NYC's Citi Bike. Yesterday, Mayor Bill de Blasio announced the acquisition in addition to a major deal which will see the City's bike-share service double in size, and triple in quantity over the next five years! It's a big win for public, affordable transportation in New York City.
In this short video from Fortune, watch Lyft Cofounder and President John Zimmer explain why they did it.
via Fortune
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