Viewing NYC Articles Categorized Under Advertising

[VIDEO] Decoding the Secret Language of Brooklyn Street Signs, Numbers, and Letters

2025-02-28T12:00:00-05:00

Quartz published an interesting article and video in which Alexander Tochilovsky, an adjunct professor of design and typography at The Cooper Union School of Art, analyzes logos, street signs, letters and numbers around Fort Greene, Brooklyn in order to infer their history.

A trained graphic designer, Tochilovsky has been keenly observing the letters on commercial signs, billboards, building names, house numbers, mailboxes, and even manhole covers during his regular walks in Brooklyn, New York, where he lives, and when he travels to other countries. “When I walk around any city, I usually start looking at signs,” says Tochilovsky who was born in the city of Odessa (now Urkaine). “I start reading the city and I start to get an understanding of what goes on there.”

Check out the full article to read more about Tochilovsky and typographic clues around the City.

The post [VIDEO] Decoding the Secret Language of Brooklyn Street Signs, Numbers, and Letters appeared first on Viewing NYC

[VIDEO] This Brooklyn Production Shop Reinvented the Food Commercial

2023-02-08T12:00:00-05:00

It takes dozens of people, expensive robots, and fancy cameras to bring a fast food commercial to life. But they use real food on set, so they work against the clock to film each take before it starts to wilt.

The post [VIDEO] This Brooklyn Production Shop Reinvented the Food Commercial appeared first on Viewing NYC

[VIDEO] Colossal Media Makes the Most Impressive Hand-Painted Advertising Murals in New York City

2023-01-28T12:00:00-05:00

Brooklyn-based Colossal Media is the best in the game when it comes to large-scale, hand-painted murals for hire. Their murals can be seen all over New York City, and is one of the more pleasant advertising forms we have. In this recent episode of the "In Our Backyard" series from ABC 7, hear from the co-founder and the sign painters, and watch how it all comes together to create something beautiful.

Colossal Media artists hang off the sides of buildings to hand paint massive billboards.

The post [VIDEO] Colossal Media Makes the Most Impressive Hand-Painted Advertising Murals in New York City appeared first on Viewing NYC

Monday, February 10th, 2020, Good Morning!

2020-02-10T10:00:00-05:00

Good morning! Wishing you a happy Monday, February 10th, 2020 from all of us at Viewing NYC!

Here's what the weather looks like in the City right now.

The post Monday, February 10th, 2020, Good Morning! appeared first on Viewing NYC

Sunday, January 12th, 2020, Good Afternoon!

2020-01-12T14:00:00-05:00

Good afternoon! Wishing you a happy Sunday, January 12th, 2020 from all of us at Viewing NYC!

Here's what the weather looks like in the City right now.

The post Sunday, January 12th, 2020, Good Afternoon! appeared first on Viewing NYC

[VIDEO] Here's How Colossal Media Paints New York City's Best Billboards by Hand

2019-11-21T12:00:00-05:00

Colossal Media in Brooklyn, New York, paints photo-realistic advertisements on the walls of New York City. The company's worked with Coca-Cola, Nike, and Google to revive the old-school-ad art form.

Check out Colossal Media to learn more.

The post [VIDEO] Here's How Colossal Media Paints New York City's Best Billboards by Hand appeared first on Viewing NYC

Thursday, August 1st, 2019, Good Afternoon!

2019-08-01T14:00:00-04:00

Good afternoon! Wishing you a happy Thursday, August 1st, 2019 from all of us at Viewing NYC!

Here's what the weather looks like in the City right now.

The post Thursday, August 1st, 2019, Good Afternoon! appeared first on Viewing NYC

[REPOST] Attention All Husky Men! The Port of New York Authority of 1945 Needs You

2019-07-13T11:00:00-04:00

This vintage advertisement from 1945 calls for all "husky" men (then considered to be 150lbs or greater) to come work at the Port Authority for a position as an Auxiliary Traffic Officer with no experience necessary and only a Grammar School education. Simpler times.

The post [REPOST] Attention All Husky Men! The Port of New York Authority of 1945 Needs You appeared first on Viewing NYC

How to Decode the Secret Language of Brooklyn Street Signs, Numbers, and Letters

2019-06-27T11:00:00-04:00

Our friends at Quartz published an interesting article and video in which Alexander Tochilovsky, an adjunct professor of design and typography at The Cooper Union School of Art, analyzes logos, street signs, letters and numbers around Fort Greene, Brooklyn in order to infer their history.

A trained graphic designer, Tochilovsky has been keenly observing the letters on commercial signs, billboards, building names, house numbers, mailboxes, and even manhole covers during his regular walks in Brooklyn, New York, where he lives, and when he travels to other countries. “When I walk around any city, I usually start looking at signs,” says Tochilovsky who was born in the city of Odessa (now Urkaine). “I start reading the city and I start to get an understanding of what goes on there.”

Check out the full article to read more about Tochilovsky and typographic clues around the City.

The post How to Decode the Secret Language of Brooklyn Street Signs, Numbers, and Letters appeared first on Viewing NYC

Tuesday, June 25th, 2019, Good Afternoon!

2019-06-25T14:00:00-04:00

Good afternoon! Wishing you a happy Tuesday, June 25th, 2019 from all of us at Viewing NYC!

Here's what the weather looks like in the City right now.

The post Tuesday, June 25th, 2019, Good Afternoon! appeared first on Viewing NYC